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Nike has always obeying the marketing conception "Establishing relation with consumers", which is concentrated expressed in the continuously updating of the day on the official micro blogging "Just Do It". Nike would keep carrying on the track of the hot or controversial events of the Chinese team on the day, matching the relevant micro-blog copywriting and micro-blog pictures. Of course, it doesn't contain any player's name, also cannot use any stadium pictures. It is difficult to cause people's extensive resonance seriously so that full-time for micro-blog copywriting and picture team is dispensable.